life insurance adsthat fix themselves.
migz runs your whole meta campaign. it reads the analytics all day, works out what is holding results back, and fixes it: budget, placements, creative and copy.
invite only, while we onboard agents one at a time.
Sample activity: Migz paused an image ad with a 0.41% click-through rate, moved $6 a day to the video that books calls at $21 each, launched two new hooks on the winning video, and held the budget steady while Meta learns.
it reads the numbers, then fixes the campaign.
- budget
what migz saw
The mortgage-protection video books calls at $21. The rest of the campaign averages $38.
what it changed
Moved $6 a day to the video that books, within your daily cap.
cost per booked call
$38$29
- placement
what migz saw
Feed costs rose 18% this week while Reels stayed flat.
what it changed
Expanded to Reels and trimmed Feed to what still booked.
cost per click
$2.1$1.6
- creative
what migz saw
The same people saw the main video 5.4 times and click-through fell by half.
what it changed
Made two new hooks on the winning video and launched them as new ads.
click-through rate
0.6%1.1%
- pause
what migz saw
One image ad had a 0.41% click-through rate after 2,100 impressions, a third of the others.
what it changed
Paused it and gave its budget to the ads still earning clicks.
campaign click-through rate
0.9%1.2%
sample reads with illustrative numbers. migz checks results through the day, acts within your limits, and when the right move is to wait, it says so.
calls, not clicks.
an ad
migz runs it on facebook and instagram, only in the states you’re licensed in.
your page
the ad opens your own booking page, with your calendar on it.
a booked call
someone picks a time. a lamp lights, and you get a message in slack.
meta learns
migz tells meta who booked, so it shows the next ad to more people like them.
every move comes with a reason.
Held budget steady
The new hooks are still in Meta’s learning phase, so no changes until they have more data.
Expanded placements to Reels
Feed costs rose 18% this week; Reels was cheaper per click in the test.
Launched two new hooks on the winning video
Same body, new first three seconds: “Is your family covered if…” and “Your work policy ends when…”.
Moved $6/day to the mortgage-protection video
It books calls at $21 each versus $38 for the rest of the campaign.
Paused image ad B
Click-through rate was 0.41% after 2,100 impressions, a third of the other ads.
Launched “Protect your family” campaign
Three video ads and two images, optimized for booked calls.
sample activity, written the way migz writes it in your dashboard.
creative is one lever. it makes the video too.
sample numbers
from ad to your morning slack.
their phone
your page
your photo, your calendar, your name. no app, no sign-up.
their phone
pick a time
times come from your real availability and can’t double-book.
their phone
a few optional questions
coverage, goals and budget, so you walk in prepared.
your phone
8am in slack
who’s booked today, with their answers beside each call.
hard limits it can’t cross.
spend
never more than your daily budget, and never more than 30% of it moved in one step.
learning
no edits to an ad while meta is still learning it.
data
no judging an ad before it has enough impressions to mean something.
last ad
it can’t pause your last live ad.
claims
ad copy can’t promise rates, approval or savings. financial-products rules are on by default.
ask for an invite.
reach outinvite only. tell us your state and monthly ad budget and we’ll reply.